Business model for Buddhist temples: Improving the temple income (Myorinji publishing) (Japanese Edition)
Business model for Buddhist temples: Improving the temple income (Myorinji publishing) (Japanese Edition)

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【僧侶による僧侶のためのお寺のビジネス本】「あなたのお寺は100年後も存在していますか?」信仰心だけでは寺院の維持ができない時代に突入しました。戦略なき寺院運営が廃寺の最大の原因です。今からお寺、檀信徒、寺族、未来の後継者のための「土台」作りをしなければ100年後、あなたのお寺は消滅しているかもしれません。本書は「お寺の経営をなんとかしたい!」と思っている僧侶のために、アメリカ育ちの寺院運営コンサルタントが、ビジネス本では定番の意味の良くわからない「ビジネス専門用語」を極力使わずに、まるで著者のセミナーを聞きに来ているかのような「臨場感溢れる話し言葉」で書かれている僧侶のためのビジネス本です。第一章 そもそもビジネスモデルってなに?① ビジネスモデルとは「利益を生み出す仕組み」② メガネ業界大手JINS(ジンズ)のビジネスモデル③ 京都の「鈴虫寺」のビジネスモデル④ 「ストックビジネス」と「フロービジネス」 ⑤ お寺の新たなビジネスを立ち上げる際に必要となるもの第二章 新たなビジネスモデルを生み出すために必要なビジネスマインド① ビジネスアイデアを生み出すために必要なもの② ビジネスモデルの成功を妨げる「メンタルブロック」③ ビジネスマインドのトレーニング④ タピオカミルクティーのキッチンカーへのスペースレンタルビジネスモデル⑤ タピオカミルクティーとお寺のコラボ商品ビジネスモデル⑥ お寺で疫病退散の祈願をした「お守りマスク」ビジネスモデル⑦ マスクのお焚き上げで疫病退散ビジネスモデル⑧ 終活セミナーの場を提供するビジネスモデル⑨ 終活セミナーの講師をするビジネスモデル第三章 そのビジネスモデルはどのように発信するの?① 知ってもらわなければ意味がない② プレスリリースをしなければメディアの取材はまず来ない③ プレスリリースの書き方第四章 寺院の経営を活性化30のビジネスモデル① 付加価値をつけてターゲットを絞る② 送骨を取り入れる③ お寺のレンタルスペース④ オンライン○○の導入⑤ デメリットをメリットに変える⑥ 粉骨機の導入⑦ インバウンドを狙え⑧ 寺院のグローバル化⑨ 「限定品」のちから⑩ 価値を上げて価格を上げる⑪ BtoBを取り入れる⑫ ブームに乗っかる⑬ 専門家ビジネス⑭ おまけビジネス⑮ 仏事のサブスク化⑯ 異業種とのコラボ⑰ ニュージェネレーションお焚き上げ⑱ 社会貢献ビジネス⑲ アマゾンメソッド⑳ 高級路線で攻める㉑ オーダーメイド○○㉒ シンプル化㉓ 仏事のフリーミアム㉔ ○○の永代供養㉕ 松竹梅の効果㉖ プロ御用達㉗ ○○ガチャガチャ㉘ 仏事の○○セット㉙ ○○カウンセラー㉚ 大人の寺子屋第五章 ビジネスモデル×ビジネスモデル① 様々なお寺のビジネスモデルをミックスしてみる!② 高級路線で攻める×専門家ビジネス③ 送骨を取り入れる×BtoBを取り入れる④ お寺のレンタルスペース×社会貢献ビジネス⑤ オンライン○○の導入×仏事のフリーミアム⑥ 仏事のサブスク化×松竹梅の効果

  • Released: March 18, 2020
  • Author: Riju Kumazawa
  • Rating: 5
  • Publisher: Ebook Store Group
  • Total Page: 209 pages
  • File Size: 805 KB

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